Beats, Apple Music Animation
At the peak of societal attention on the Black Lives Matter movement in June 2020, I envisioned marketing content that represented Apple's commitment to racial justice. My priority was to avoid performative allyship, and focus instead on amplifying Black voices. I connected with Knightz, a peer and an accomplished hiphop artist at Apple, to use his song for the project. Brand synergy connecting Beats, Apple Music, and #BlackLivesMatter was an essential goal.
Tools utilized: Procreate, Adobe Photoshop, After Effects, and Logic Pro X.
AirTag E-Commerce Mockup
Upon the release of AirTag, I explored what my approach to a simple, e-commerce graphic may be. Personally excited by the extended battery life, I used relatable story-telling symbols, namely a night out to a concert and the ever-universal stress of forgetting where you left the keys as you rush out the door.
Tools used: Adobe Photoshop
![](https://cdn.myportfolio.com/960066ca-516f-4e59-8491-ba6716f38b0b/994fd960-3b6f-46b0-9b75-0d2476e21737_rw_1920.jpg?h=c3dd5b97cd7b19e6baa591dd4ca539ce)
Apple Card Billboard Mockup
To highlight the privacy features of the Apple Card, I created multiple billboard panels, and then finally a mockup within the New York City market. The goal was to create eye-catching visuals that would capture the attention of a busy metropolitan, and minimal enough to keep their attention with area-specific language.
Tools utilized: Adobe Photoshop
![](https://cdn.myportfolio.com/960066ca-516f-4e59-8491-ba6716f38b0b/ffaaf820-4765-4800-8815-d683365d8f07_rw_1200.jpg?h=54a088f39f5395373498faaeaed1e98b)
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Recreating the iOS iMessage UI
For this project I recreated the iconic iMessage UI. The goal was to gain a deeper understanding of Apple's approach to design by dissecting the finest details of measurements, color values, and gradients.
Tools utilized: Adobe Photoshop, InDesign
![](https://cdn.myportfolio.com/960066ca-516f-4e59-8491-ba6716f38b0b/5fa57b65-b44c-4ae5-b269-adb8e6ba3f6e_rw_3840.jpg?h=4a90a3591450bb2ba0140bf96b7b799b)
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Here's to the Creators Video
I filmed and edited this video as a part of a two-hour training on connection. It uses a simple, black and white aesthetic and natural spoken word to convey a grounded and authentic approach to creativity. The target audience is at-home creatives.
Tools utilized: Logic Pro X, Final Cut Pro
RCC Team Holiday Card
I made this project as a thank you to the specialists on my Retail at Home team, after excelling through an unprecedentedly high-volume holiday season. The primary focuses were the language, and the visual contextualization and association with post-holiday crumpled wrapping paper.
Tools utilized: Adobe Photoshop.
![](https://cdn.myportfolio.com/960066ca-516f-4e59-8491-ba6716f38b0b/c88b10ed-913a-4e6d-bed0-a4be8706825f_rw_1920.png?h=f78d7aad5fb5e344058923b6b56c5bba)
Illustration
This is a collection of illustrations that I created that represent a modern, minimal approach to character portraiture and representation.
Tools used: Procreate
![](https://cdn.myportfolio.com/960066ca-516f-4e59-8491-ba6716f38b0b/b1e6b32c-c06c-4a39-a0f5-9490c47865e1_rw_1920.jpg?h=36f09700259ed0e9c86854c909b02d0f)
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Photography
Portraiture
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University of New Hampshire Racial Justice Conference
![](https://cdn.myportfolio.com/960066ca-516f-4e59-8491-ba6716f38b0b/85f822b4-0b26-49db-86f0-ae1bcaec9573_rw_1920.jpg?h=200248f85031c6382d0ae3a2f320ec2c)
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University of New Hampshire Summer Ethics and Leadership Program
![](https://cdn.myportfolio.com/960066ca-516f-4e59-8491-ba6716f38b0b/bde21e0d-6e35-4072-a17e-1da2720dd049_rw_3840.jpg?h=caeaa401dff8c5263b50a07984ba7559)
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