Beats, Apple Music Animation
At the peak of societal attention on the Black Lives Matter movement in June 2020, I envisioned marketing content that represented Apple's commitment to racial justice. My priority was to avoid performative allyship, and focus instead on amplifying Black voices. I connected with Knightz, a peer and an accomplished hiphop artist at Apple, to use his song for the project. Brand synergy connecting Beats, Apple Music, and #BlackLivesMatter was an essential goal.
Tools utilized: Procreate, Adobe Photoshop, After Effects, and Logic Pro X.
AirTag E-Commerce Mockup
Upon the release of AirTag, I explored what my approach to a simple, e-commerce graphic may be. Personally excited by the extended battery life, I used relatable story-telling symbols, namely a night out to a concert and the ever-universal stress of forgetting where you left the keys as you rush out the door.
Apple Card Billboard Mockup
To highlight the privacy features of the Apple Card, I created multiple billboard panels, and then finally a mockup within the New York City market. The goal was to create eye-catching visuals that would capture the attention of a busy metropolitan, and minimal enough to keep their attention with area-specific language.
Tools utilized: Adobe Photoshop
Recreating the iOS iMessage UI
For this project I recreated the iconic iMessage UI. The goal was to gain a deeper understanding of Apple's approach to design by dissecting the finest details of measurements, color values, and gradients.
Tools utilized: Adobe Photoshop, InDesign
Logic Pro X Billboard Mockup
Reflecting on the emerging dynamics within creative cities, I created a billboard mockup for the Boston market, targeting musicians experiencing lockdown. I accentuated emotions of collectivism and empowerment.
Tools utilized: Adobe Photoshop, After Effects
Here's to the Creators Video
I filmed and edited this video as a part of a two-hour training on connection. It uses a simple, black and white aesthetic and natural spoken word to convey a grounded and authentic approach to creativity. The target audience is at-home creatives.
Tools utilized: Logic Pro X, Final Cut Pro
Retail at Home Team Newsletter
During the Retail at Home experience, I published a weekly newsletter to summarize essential business changes, provide resources, and cultivate a sense of community despite the proximity between teammates.
This project has been blurred to protect Apple Confidential information.
Tools utilized: Adobe Indesign, Photoshop.
RCC Team Holiday Card
I made this project as a thank you to the specialists on my Retail at Home team, after excelling through an unprecedentedly high-volume holiday season. The primary focuses were the language, and the visual contextualization and association with post-holiday crumpled wrapping paper.
Tools utilized: Adobe Photoshop.