Beats, Apple Music Animation
At the peak of societal attention on the Black Lives Matter movement in June 2020, I envisioned marketing content that represented Apple's commitment to racial justice. My priority was to avoid performative allyship, and focus instead on amplifying Black voices. I connected with Knightz, a peer and an accomplished hiphop artist at Apple, to use his song for the project. Brand synergy connecting Beats, Apple Music, and #BlackLivesMatter was an essential goal.
Tools utilized: Procreate, Adobe Photoshop, After Effects, and Logic Pro X.
AirTag E-Commerce Mockup
Upon the release of AirTag, I explored what my approach to a simple, e-commerce graphic may be. Personally excited by the extended battery life, I used relatable story-telling symbols, namely a night out to a concert and the ever-universal stress of forgetting where you left the keys as you rush out the door.
![](https://cdn.myportfolio.com/960066ca-516f-4e59-8491-ba6716f38b0b/8010aa1d-aa0a-43c3-9049-941e2df753b5_rw_1920.jpg?h=b6286f52f5d6729dffa89fb77e6cece8)
Apple Card Billboard Mockup
To highlight the privacy features of the Apple Card, I created multiple billboard panels, and then finally a mockup within the New York City market. The goal was to create eye-catching visuals that would capture the attention of a busy metropolitan, and minimal enough to keep their attention with area-specific language.
Tools utilized: Adobe Photoshop
![](https://cdn.myportfolio.com/960066ca-516f-4e59-8491-ba6716f38b0b/c3225d8e-aba6-4ed8-9dba-9a619432723e_rw_1200.jpg?h=21c7533f7b0ba1f8eee6a4aa50a09590)
![](https://cdn.myportfolio.com/960066ca-516f-4e59-8491-ba6716f38b0b/f3281c88-7e30-4515-9fcb-47d0e79b77a9_rw_1920.jpg?h=3d37cb70f4a4f8ed1a4a957f93776f5c)
![](https://cdn.myportfolio.com/960066ca-516f-4e59-8491-ba6716f38b0b/9cfdfad5-c99d-4f82-aaf5-84129e5fcdc9_rw_1920.jpg?h=4a80f10b2c62f5b1db929c05157e4d0b)
![](https://cdn.myportfolio.com/960066ca-516f-4e59-8491-ba6716f38b0b/80da4863-18de-4706-920b-2372d22d0361_rw_1920.jpg?h=01a21fa598ab8713877e6eaef0b74ad5)
![](https://cdn.myportfolio.com/960066ca-516f-4e59-8491-ba6716f38b0b/ea002a4f-73b0-4c1b-a3db-0dcf472bfc24_rw_1200.jpg?h=44abb8565d72666bc6bd3f901b693f1b)
![](https://cdn.myportfolio.com/960066ca-516f-4e59-8491-ba6716f38b0b/7693e8de-84f9-43d0-abea-48e098fdb817_rw_1920.jpg?h=f97e15a00e080a3f621264b75307dc64)
Recreating the iOS iMessage UI
For this project I recreated the iconic iMessage UI. The goal was to gain a deeper understanding of Apple's approach to design by dissecting the finest details of measurements, color values, and gradients.
Tools utilized: Adobe Photoshop, InDesign
![](https://cdn.myportfolio.com/960066ca-516f-4e59-8491-ba6716f38b0b/cf4a1cc1-03ea-4c81-a13b-c341f3e108c3_rw_3840.jpg?h=a6e330d1b1ce18da82e053cf30aea82e)
![](https://cdn.myportfolio.com/960066ca-516f-4e59-8491-ba6716f38b0b/323adb4c-387b-4ce2-acae-7e7453baa982_rw_3840.jpg?h=b033debdb55e0e10988dcf8194213644)
![](https://cdn.myportfolio.com/960066ca-516f-4e59-8491-ba6716f38b0b/a3666aad-f34d-4a92-86dc-aa9f04a170bd_rw_3840.jpg?h=4016f7a19e6cf78568affbb2dd7c7588)
Retail at Home Team Newsletter
During the Retail at Home experience, I published a weekly newsletter to summarize essential business changes, provide resources, and cultivate a sense of community despite the proximity between teammates.
This project has been blurred to protect Apple Confidential information.
Tools utilized: Adobe Indesign, Photoshop.
![](https://cdn.myportfolio.com/960066ca-516f-4e59-8491-ba6716f38b0b/93593eeb-4e74-4342-bd3a-82319e9e21a8_rw_1200.jpg?h=b77bdec247377c4d5fb30b966f4d309b)
RCC Team Holiday Card
I made this project as a thank you to the specialists on my Retail at Home team, after excelling through an unprecedentedly high-volume holiday season. The primary focuses were the language, and the visual contextualization and association with post-holiday crumpled wrapping paper.
Tools utilized: Adobe Photoshop.
![](https://cdn.myportfolio.com/960066ca-516f-4e59-8491-ba6716f38b0b/5e802665-a06e-4afb-8463-f74cfe4de459_rw_1920.png?h=571b4f1b04931a465cad1314a741f23d)
Illustration
This is a collection of illustrations that I created that represent a modern, minimal approach to character portraiture.
Tools utilized: Procreate
![](https://cdn.myportfolio.com/960066ca-516f-4e59-8491-ba6716f38b0b/1f31a6f0-5e5f-4670-85e9-bc0bc9eb4169_rw_1920.jpg?h=fe42894b3241022cb68d305d961eda48)
![](https://cdn.myportfolio.com/960066ca-516f-4e59-8491-ba6716f38b0b/a4a586ef-a05d-47c3-93e9-cd8d42282b01_rw_1920.jpg?h=6f72b4cb51bdd568a79b4e5d2536718f)