UCLA What's Your Story?
I created What’s Your Story? during a pivotal moment for diversity initiatives at UCLA. The brief was clear: demonstrate that diversity work is woven into the fabric of the university. I developed a campaign centered on student voices, highlighting their passion, experiences, and connection to their community.
The campaign included a custom Bruin Bear vector graphic, logotype, and a series of videos. With extremely limited resources, I managed the production from start to finish, including lighting, recording, audio production, and editing.
Logotype and Treatment
Video Implementations