BU Recovery Community Campaign
These assets serve as a cohesive awareness campaign for the Boston University Recovery Community, a private, supportive space for BU students to connect with like-minded peers on their recovery journeys. I created the campaign in three parts: an 8.5 × 11-inch flyer to establish the visual identity, a three-slide Instagram post, and two 10-second videos. All assets share the same color treatment and copy to create consistency and memorability.
The flyer was created using the CMYK color space to preserve color fidelity in print, while the social media assets were created using the RGB color space for accurate display on screens.
Accessibility is more than a legal requirement; it is an essential part of inclusive communication. These assets were designed to meet WCAG 2.1 AAA standards, exceeding the required BU MWAS guidelines.
Flyer
Instagram Post Slides
Instagram Story, Reel, and TikTok Post Proof of Concept