These assets serve as a cohesive awareness campaign for the Boston University Recovery Community, a private, supportive space for BU students to meet other likeminded peers on their recovery journey. I created the campaign in three parts: an 8.5x11 flyer to ground the visual identity, a 3-slide Instagram post, and a 10-second video. All assets share the same color treatment and copy for consistency and memorability.
The flyer was created using the CMYK colorspace in order to preserve color fidelity during print, and the social media assets were made using the RGB colorspace for accurate display on screens.
Accessibility is more than a legal requirement; it is an essential inclusion effort. These assets were made to WCAG 2.1 AAA standards, which meets and exceeds the required BU MWAS guidelines.
Flyer
Instagram Post Slides
Instagram Story, Reel, and TikTok Post Proof of Concept