Bruin Compass
The Bruin Compass was a multi-year development that underwent multiple rebranding phases due to shifts in need, scope, and administrative vision. It serves as a resource to build equity across the student population by centralizing important resources, especially for those who may be the first in their family to navigate a college campus.
This asset package consisted of creating a vector logo and logotype, developing a cohesive brand look and feel while maintaining overarching UCLA brand guidelines, and synthesizing data to create an infographic with custom iconography.
Finally, I collaborated with the Research and Bruin Engagement team to write and edit copy, and launch a fully interactive and accessible webpage, print a one-pager to hand out at events, and collaborated with the UCLA merchandise partner Gorilla Marketing to create products to distribute.
Design Assets
White text treatment
Full color treatment
Custom vector iconography made in Adobe Illustrator
Website Identity
Infographic
Web Implementation
One Pager for Print
Merchandise Mockups
